Posted by: christopherfeld | March 5, 2011

Career development principles and practices

Career development is an ongoing practice. Below, I will discuss three key principles regarding career management. Then I will explain four important career management practices.

Three Important Career Management Principles

  1. Establish and clarify your plan. Execute the plan.
  2. Clarify expectations. Achieve and exceed them.
  3. Clarify brand. Develop it.

Four Important Career Management Practices

  1. Create an ongoing three year plan.
  2. Develop an annual individual develop plan (IDP), and review it monthly.
  3. Perform a quarterly Personal Brand Equity Test (PBET).
  4. Have your own board of directors.

Three Year Plan

Always have a rolling three year plan for your career. Ask yourself, where do I see myself in three in years.


After developing your three year plan, then put together smart goals on an IDP to get there. Evaluate your progress yearly and modify and develop goals.


For your personal brand equity test, find out the 2-4 items that define your reputation within your industry or business. Tap into individuals within the organization to get more feedback on how you are doing. Choose 5 people that you work with to help you get feedback. Develop goals that will help you to be known for 1-2 items by next year.
Here are some questions you can ask:

  1. I am known for (2-4 items); by next year at this time, I plan to also be known for (1-2 items).
  2. My current project is challenging to me in (1-3 ways).
  3. New learnings in the last 90 days include (1-3 items).
  4. My public “visibility program” consists of (2-4 items).
  5. Important additions to my network in the last 90 days are (2-5 names).
  6. Important relationships nurtured in the last 90 days include (1-3 names).
  7. My principal “resume enhancement activity” for the next 60-90 days is (1 item).
  8. My resume is specifically different than last year’s at this time in the following (1-3 ways).

Source: Tom Peters, “The Circle of Innovation…” New York: Vintage Books.

Personal Board of Directors

Have a trusted group of individuals you can rely on for career development advice.



  1. […] a potential mentor does in their role. Get an idea about who they are. Drawing from one’s individual development plan areas. Then find someone with expertise in that area, think of their expertise in the […]

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